In the wake of Sulaym’s success, the Greensville Trust is launching a new female-centered fragrance and cosmetics brand called, “Umm”. Umm offers exclusive natural and affordable luxury products across both fragrance and skincare. Drawing on the expertise of one of the specialists behind Liberty London, we aspire to establish it as a globally recognised brand.
Umm is planned for launch in Rabī‘u’l-Awwal 1448 (2026) and the debut range will be called the ‘Rumayṣā’ Collection’. All profits from this collection will go towards the Rabī‘ to Rabī‘ campaign.
Please revisit this page closer to the time for more information about the brand and launch.
